Vape Guides

Nicotine Nuances: How to Choose the Right Nicotine Strength


Selecting The Perfect Nicotine Type & Strength: A Simple Guide

Navigating the world of vaping can be a complex journey, particularly when it comes to selecting the right nicotine strength for your needs.

From traditional freebase nicotine to the innovative tobacco-free nicotine and the versatile range of nicotine salts, understanding these options is key to tailoring your vaping experience.

This simple guide delves into each type, focusing on the diverse nicotine salt types, to help you make an informed choice.


Freebase Nicotine: The Classic Choice

Freebase nicotine is the original form of nicotine in e-liquids, known for its purity and intensity.

Perfect for those who desire a strong throat sensation and enhanced absorption, this range spans from 0mg to 200mg/ml in strength.

In the UK, the maximum legal concentration is 75mg, yet many suppliers offer 72mg to stay within regulations.

Additionally, pure nicotine can be found at manufacturing concentrations of 1000mg/ml.

This option suits those transitioning from smoking to vaping, providing a satisfying hit at lower usage frequencies.


Tobacco-Free Nicotine: The Lab Alternative

Tobacco-free nicotine (TFN), or synthetic nicotine, offers a cleaner taste and smoother experience since it’s not derived from the tobacco plant.

It shares the same strength range as freebase nicotine but stands out for its lack of tobacco-related impurities, as it is entry lab made.

This type is favoured for its flavour clarity, making it a popular choice among flavour enthusiasts.

Given the chemical composition of TFN, its availability is limited due to the significantly high costs associated with it.


Nicotine Salts: A Spectrum of Smoothness

Nicotine salts are a game-changer for many vapers, especially those looking for a high nicotine level without the harsh throat hit associated with freebase nicotine.

Nic salts are formed by adding acids to nicotine, creating a more stable compound that allows for higher nicotine concentrations (up to 50mg or higher) that can be vaped smoothly and absorbed more quickly by the body.

They’re perfect for new vapers coming from smoking and using pod systems or low-wattage devices, offering a closer sensation to smoking.

Here is a breakdown of the various types of nicotine salts:

  • Benzoate nic salt: The most common type, offering a balanced throat hit and fast absorption.
  • Salicylate nic salt: Provides a smoother throat hit compared to benzoate, with a subtly different flavour profile.
  • Malate nic salt: Known for its crisp and light taste, it’s a great choice for fruit and beverage flavours.
  • Lactate nic salt: Offers a creamy texture, ideal for dessert and creamy flavour profiles.
  • Citrate nic salt: Delivers a unique flavour enhancement, making it suitable for complex flavour combinations.
  • Levulinate nic salt: Provides a slightly sweet note, enhancing tobacco and sweet flavour profiles.
  • Tartrate nic salt: Characterised by its tartness, it complements fruity and sour e-liquids.
  • Ditartrate nic salt: Brings a balanced tart and smooth profile, enhancing the complexity and richness for fruit and dessert flavours, and seamlessly blending sharp and smooth notes.
  • Pyruvate nic salt: Offers a unique mildness that can enhance the overall smoothness of the vaping experience, making it well-suited for subtle and nuanced flavour profiles.


Selecting the Right Nicotine Strength

Evaluate Your Smoking Habits: Your previous smoking habits can guide your choice, with heavier smokers typically requiring higher nicotine concentrations.

Device Compatibility: The type of device you use also influences your nicotine strength choice. High-powered devices work best with lower nicotine levels, whereas pod systems are compatible with higher strengths, particularly nicotine salts.

Experimentation Is Key: Since individual preferences vary, it might take some experimentation to find your ideal nicotine strength. Start with a moderate level and adjust based on your satisfaction and cravings.

Consider Your Preferences: The choice between a strong throat hit or a smoother vape, and a preference for flavour intensity, will also affect your decision.



Understanding the nuances of nicotine types, especially the variety within nicotine salts, is essential for a personalised vaping experience.

Whether you prefer the traditional hit of freebase nicotine, the purity of tobacco-free nicotine, or the smooth and varied options offered by nicotine salts, there’s a perfect match for everyone.

Experiment, adjust, and find your ideal vaping blend to enhance your journey from smoking to vaping.


Ready to Find Your Perfect Match?

Dive into the world of personalised vaping with our extensive selection of e-liquids, ranging from freebase nicotine to an array of nicotine salts.

Visit our Wholesale 72mg Nicotine page to cater to your unique preferences.

Don’t just vape – vape right. Start your journey to the perfect blend today!

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